This guide outlines five key considerations for maximizing the value of data through digital analytics platforms. It emphasizes aligning analytics with the overall tech stack, ensuring flexible data ingestion and export. Strong data governance is critical for maintaining trust and mitigating issues like data drift. Accessibility is also key—tools should be easy to use and not require SQL, enabling self-service across teams. Platforms must offer full visibility into data usage to support strategic decisions and ROI tracking. Lastly, adherence to privacy regulations like GDPR and CCPA requires fine-grained access controls and robust compliance frameworks.

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