This guide emphasizes how points-based channel rewards can align with today’s digital buyer journey by focusing on behavior-driven incentives across the full sales cycle. Rather than only rewarding closed deals, programs should motivate partner actions like lead follow-up, portal use, and training. A best practice approach layers individual, team, and company-level incentives using models like The Incentive Framework, supported by gamification to increase engagement up to 150%. By assigning appropriate reward values and offering flexible redemption options, brands can drive loyalty, sales performance, and digital transformation throughout the channel ecosystem.

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