As the digital buyer journey accelerates, channel rewards must evolve to engage diverse partner types and behaviors. Traditional cash incentives are giving way to flexible, points-based models that incorporate gamification and reward pre- and post-sales activities. To stay competitive, programs should support digital transformation, cloud strategies, and recurring revenue goals. A comprehensive checklist helps brands assess audience targeting, program purpose, communication, delivery methods, components, and ROI tracking. Success depends on aligning rewards with business objectives, partner motivations, and market changes to drive long-term engagement.

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