Capgemini’s Rise of Subscription Models report shows growing acceptance of truck subscriptions, especially for EVs, as a way to reduce upfront costs and manage uncertainty. A survey of German fleet operators found key benefits: flexibility for peak demand, easier cost planning, and the ability to test new technologies. EV-focused customers are willing to pay higher premiums (10–15%) versus ICE users (5–10%), and many prefer subscriptions directly from OEMs. Desired features include maintenance, insurance, and fast delivery (<1 week). While high costs, range anxiety, and charging remain barriers, subscriptions can offset these through lower total cost of use, battery services, and sustainability benefits. OEMs are urged to act now, combining subscription strategies with electrification to accelerate zero-emission adoption.

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