Manufacturers are increasingly adopting subscription models to create predictable revenue and deliver new value. Driven by Industry 4.0, IoT, and advanced data analytics, these models allow businesses to better understand customers and optimize operations. The COVID-19 pandemic accelerated this shift, highlighting the need for cost stability and recurring income. Subscription models offer flexibility, ongoing customer engagement, and opportunities for innovation, positioning manufacturers to thrive in a rapidly changing market while enhancing profitability and customer satisfaction.

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