To succeed in sales negotiations, know your value and be willing to walk away if needed. Silence is a powerful tool—letting the other side talk can often lead to better deals. Avoid giving discounts too quickly, as it undermines the value of your product and creates unrealistic expectations. Instead, focus on building relationships where both sides benefit. Show vulnerability, admit when you're wrong, and always aim for honesty and transparency. Use negotiation tactics like postponing difficult decisions until later in the process and involving a peer to provide an objective perspective.

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