This guide instructs automotive sales and BDC agents on effectively overcoming seven common customer objections to close more deals. It emphasizes the importance of positive communication and tailored call scripts in the automotive industry, where customer confidence is key. By understanding and addressing common concerns—such as pricing, availability, scheduling conflicts, commitment fears, third-party approvals, trade-in values, and comparison shopping—agents can improve customer experience, book more appointments, and increase sales. Techniques like the "Whittle and Shepherd" method are advised for securing appointments.

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