The Essential Guide to Budgeting for Customer Success and Durable Growth emphasizes CS as a revenue engine critical in downturns. With over half of revenue coming from existing customers, CS ensures retention, upsells, and community-driven growth at a lower cost than new acquisition. The guide outlines funding strategies, from creating standalone CS budgets to sourcing from Sales, Marketing, or COGS, and highlights hybrid models. It stresses digital CS tools to scale efficiently, flexible forecasting with CFOs, and realistic ROI targets for executive buy-in. CS is positioned as essential for stability and sustainable growth.

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