The Ecommerce Analytics Playbook offers a step-by-step guide to help online retailers make data-driven decisions. While ecommerce generates vast amounts of data—sales, marketing, customer behavior—this data can become overwhelming without proper structure. The playbook emphasizes gathering metrics across the customer journey, integrating data sources, visualizing KPIs, and applying augmented analytics to uncover actionable insights. These insights help optimize marketing spend, identify high-value customer segments, improve retention, and forecast trends. By transforming raw data into strategic knowledge, ecommerce businesses can boost performance, increase revenue, and stay competitive in a fast-changing digital landscape.

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