The 3-Minute Guide to Telling Your Data’s Story urges marketers to transform complex data into compelling narratives. While data is now central to marketing, three core challenges persist: complexity from too many data sources, uncertain measurement accuracy, and evolving privacy regulations. To tell impactful stories, marketers must harmonize data into a single source of truth, standardize naming conventions, and prepare teams for automation. The guide also stresses tailoring visualizations to audience needs—simplifying charts, reducing noise, and using design to clarify trends and insights. Effective data storytelling reveals the "why" behind numbers, enabling smarter decisions and better communication.

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