Companies rely on website technologies to collect customer data, inform decisions, and optimize experiences, but accuracy and security are often overlooked. ObservePoint automates audits of data collection technologies and user paths to ensure reliable, secure, and accurate data. Their solutions include Technology Governance to validate MarTech and data integrity, Privacy Compliance to audit cookies and tags, and Touchpoint Management to standardize tracking and enhance customer journeys. Trusted by 1 in 3 Fortune 100 companies, ObservePoint reduces manual QA and improves data confidence through automation and actionable insights.

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