Dialpad’s CRO Playbook features insights from five revenue leaders across SaaS, consulting, cybersecurity, and market intelligence. It covers evolving CRO responsibilities—from AI adoption and tech stack optimization to remote team management and customer-led growth. Key themes include: Jim Nystrom (Dialpad) on AI-powered sales communication; Michael Perrone (Prodoscore) on productivity transparency and hiring for “will”; Juan Gamboa (BNamericas) on leading distributed teams and using AI for forecasting; Abigail Maines (HiddenLayer) on retention, enablement, and sales cost pressures; and Greg DelGenio (Plative) on selling intangibles, capacity planning, and AI integration in services.

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