**The Creative’s Guide to Branding** by Adobe is an interactive, self-paced learning resource that helps designers build branding skills using Creative Cloud tools. It covers generative AI with Adobe Firefly, Adobe Express workflows, and workshops on creating mood boards, typography, logos, photography, video, and sound branding. The guide includes tutorials, case studies (e.g., E. & J. Gallo, Carnegie Hall), and webinars to enhance design capabilities. It’s designed to empower creatives to craft consistent, professional brand experiences across digital, print, and interactive platforms.

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