The Comprehensive Guide to Marketing Reporting highlights the importance of using automated dashboards and visualizations to turn raw data into compelling stories. Effective marketing reports help teams ask the right questions, ensure high-quality data, break down silos, and interpret insights using real-time metrics. The guide outlines six key steps for building impactful reports, emphasizing that great reports inform past performance while guiding current decisions. With nearly 90% of spreadsheets containing errors, automation and visualization are essential for clarity and accuracy. Ultimately, smart marketing reporting aligns teams, proves ROI, and drives better strategic outcomes.

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