The guide emphasizes the importance of alignment between sales and marketing teams in B2B healthcare, citing cross-functional collaboration as crucial for success. Misalignment leads to missed opportunities, confused messaging, and inefficiencies. Challenges include differing team structures and objectives. Benefits of alignment include consistent messaging, more right-fit leads, and customers ready to buy. Strategies for achieving alignment involve open communication, internal collaboration frameworks, stakeholder identification, buyer journey mapping, and implementing processes to maintain alignment. It asserts that alignment enhances business outcomes by improving sales processes and encouraging purchases.

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