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HOW A LEADING TECHNOLOGY COMMUNICATIONS COMPANY TRANSFORMED CAMPAIGN DATA REPORTING AND REDUCED WASTED TIME BY 75%

HOW A LEADING TECHNOLOGY COMMUNICATIONS COMPANY TRANSFORMED CAMPAIGN DATA REPORTING AND REDUCED WASTED TIME BY 75%

Adverity
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Vodafone Italy's digital marketing team aimed to unify offline and online data sources to streamline campaign performance analysis. The challenge involved integrating data from multiple CRMs and ensuring secure, tailored access for stakeholders. Achieving this resulted in a one-week reduction in campaign analysis time, a BI-ready data stack, and significant cost savings.

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