The Complete Guide to Designing Faceted Search explains how to build effective navigation that drives conversions by helping users quickly refine results. It emphasizes using customer language, logical grouping, and strategic placement of facets across desktop and mobile. Designers must decide between unselected or pre-selected defaults, show subcategories without overwhelming users, and choose interaction formats like checkboxes, sliders, or visual color choosers. Real-world examples from Famous Footwear, FleetPride, Salesforce, and Dell show how dynamic, AI-driven facets reduce friction and boost engagement. Best practices include limiting options, making facets adaptive, providing clear reset actions, and ensuring a seamless end-to-end experience.

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