The AI Guide for Search and Product Discovery Search and Product Discovery Guide2 The AI Guide for Search and Product Discovery Search Is on the Verge of a New Era Since the early days of ecommerce, how customers find products has changed dramatically. In the beginning... discovery was initially category-based, with customers clicking through a clumsy navigation to find products. As catalogs grew, this cumbersome approach gave way to search capabilities. In the late 90s, even industry leaders like Amazon had nascent search, limited to two words including title, author and ISBN. And then... due to machine learning and AI, the search box has gotten smarter — from simply matching queries based on keyword occurrence in a product catalog to returning results based on previ

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