This guide outlines the six-stage communication lifecycle of a successful incentive program: Attract, Onboard, Engage, Reward, Grow, and Retain. It emphasizes the importance of multichannel outreach, personalized messaging, and early engagement to secure long-term participation. Non-cash and experiential rewards drive deeper loyalty, while personalized offers, community-building, and eLearning keep participants invested. Growth-focused tactics, like rewarding steps-to-sale, help partners build their businesses. Retention strategies, such as “We Miss You” campaigns, re-engage inactive users, ensuring continued satisfaction and program momentum.

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