Guide

The CE Pro Playbook: 7 Must-Have Plays to Pivot from Cost-Center to Revenue-Driver

The CE Pro Playbook: 7 Must-Have Plays to Pivot from Cost-Center to Revenue-Driver

Pages 43 Pages

The 2025 CE Pro Playbook outlines seven plays to transform customer education from a cost center into a revenue driver. With 75% of companies already investing in CE, the guide shows how to accelerate time-to-value, prevent churn with tailored training, create champions that expand TCV, and syndicate content for broader reach. It emphasizes certifications to boost advocacy, monetization strategies to fund growth, and automation with AI to scale efficiently. Case studies from Automox, Zywave, Procore, and MRI highlight real-world success, proving CE drives adoption, retention, loyalty, and measurable revenue impact.

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