The Revenue Leader’s Guide to Customer Success explains how CS has shifted from a support role to a growth engine. With acquisition costs rising, Net Revenue Retention is now the most critical metric, combining retention, expansion, and churn. The guide shows how CS drives revenue through structured sales-to-CS handoffs, advocacy programs, and prescriptive renewal and expansion playbooks. Advocacy lowers CAC and accelerates deals, while proactive CS turns renewals into expansion opportunities. By proving ROI with CS Qualified Leads and ARR impact models, leaders can position CS as a predictable, scalable revenue driver, not a cost center.

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