20 B2B COLD CALLING TIPS to Generate More MeetingsDid you know that a staggering 49% of buyers prefer cold calling as the first point of contact? Cold calling is not dead. On the contrary, it has been found that a large number of prospects, especially in the technology and professional services, respond well to cold calls. Image Source But does that make your job easy as a salesperson? Well, to be honest, cold calling, though useful, continues to be one of the toughest aspects of sales. Understandably, it isn’t easy to deliver a practiced pitch to someone who hasn’t shown any interest in your product previously. Besides, no two calls are ever the same – which can make the experience exciting, as well as a little scary at times. Yet, it is a fact that cold calling remain

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