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The AI Marketing Automation Playbook

The AI Marketing Automation Playbook

Hubspot
Pages 4 Pages

This guide teaches marketers how to automate workflows using AI—from lead scoring and segmentation to email personalization, social scheduling, analytics, and conversion optimization. It provides step-by-step actions to audit processes, choose the right tools, streamline content operations, and improve engagement. The playbook highlights predictive analytics, sentiment analysis, and retargeting strategies that increase ROI. Its focus is scaling personalization without sacrificing authenticity.

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