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Secure your relevance in the future of automotive sales

Secure your relevance in the future of automotive sales

Thoughtworks
Pages 22 Pages

This Thoughtworks guide helps automotive OEMs design and execute direct-to-consumer (D2C) sales strategies amid rising digital disruption. It outlines four strategic responses—follower, conservative, balanced, radical—and presents a framework combining brand, digital, investment, and sales strategies. Case studies from Mercedes-Benz, Zeekr, and Porsche illustrate paths to innovation. The guide stresses flexible architectures, customer data usage, and agile culture to ensure relevance in future automotive ecosystems.

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