This report explores how digital product development is evolving amid economic uncertainty, shifting customer expectations and accelerating technological change. It highlights the growing gap between organizations that treat digital as a set of projects and those that operate with true product-centric models. The document emphasizes outcome-driven strategy, continuous discovery and empowered teams as critical enablers of resilience and long-term value. It also examines how leadership behaviors, funding models and governance structures must adapt to support experimentation and learning. Through expert insights and industry signals, the report positions product thinking as essential for navigating disruption while delivering meaningful customer and business impact.

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