ZoomInfo’s guide explains modern sales intelligence: platforms that fuse accurate, up-to-date prospect/company data with predictive prospecting (ML patterning) to surface in-market buyers, prioritize leads, and trigger timely outreach. Benefits include higher-quality pipelines, targeted messaging, cross/upsell identification, sales–marketing alignment via CRM integrations, and real-time alerts. What to look for: rich prospect intelligence, tech-stack data, buying signals, deep integrations, data accuracy/compliance, and alerts. How to use it: build data-based ICPs and TAM, automate data hygiene/enrichment, strengthen inbound/outbound, and navigate org charts to decision-makers. ZoomInfo positions its own suite as an option.

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