This Braze guide explores how brands can thrive during economically uncertain holiday seasons by prioritizing customer engagement and personalization. It presents the Braze Path to Purchase Framework and five key tactics for success—cross-channel messaging, triggered messages with social proof, real-time order tracking, loyalty program activation, and personalized gifting. Visuals on pages 5–11 illustrate customer journeys and use cases like automated notifications and dynamic recommendations. The report concludes that data-driven, empathetic marketing is key to sustaining growth amid shifting consumer behaviors.

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