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Made you click: Powering smart email marketing

Made you click: Powering smart email marketing

Braze
Pages 13 Pages

This creative guide showcases how brands can evolve from batch-and-blast email to sophisticated, data-driven storytelling. It covers personalization techniques, responsive design, and ethical list-building practices. Sections on deliverability explain IP warming, DKIM/SPF authentication, and maintaining sender reputation. It also highlights automation and AI’s role in optimizing engagement. Case examples and visuals emphasize how beautifully designed, behaviorally intelligent campaigns build brand loyalty through consistent, on-brand experiences.

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