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Optimize the Shopping Journey to Drive Stronger Outcomes

Optimize the Shopping Journey to Drive Stronger Outcomes

Braze
Pages 15 Pages

A collaborative guide from Braze and Shopify on enhancing eCommerce experiences through personalization and real-time engagement. It covers first-party data, data agility, and cross-channel marketing strategies. The document emphasizes unified customer data, automated lifecycle campaigns, and omnichannel orchestration to boost loyalty and conversions in retail.

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