This infographic celebrates the 30-year evolution of SMS, tracing its history from its first message in 1992 to its continued relevance in modern communications. It presents a visual timeline highlighting major milestones such as cross-operator messaging, the rise of smartphones, competition from chat apps, and SMS usage milestones. The infographic also includes key statistics demonstrating SMS’s enduring effectiveness, including high open rates, fast read times, and strong click-through rates for business messaging. Best practices for SMS marketing are clearly illustrated, covering personalization, opt-in, timing, branding, and use cases beyond promotions. The piece concludes by positioning SMS as a trusted, reliable, and indispensable channel for global business communications.

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