Amplitude’s Mastering Engagement is a product analytics playbook for digital teams aiming to improve user engagement. It introduces three "engagement games"—Attention, Transaction, and Productivity—each requiring different strategies. It provides frameworks for defining a north star metric, building engagement loops, and understanding customer value exchanges. Key concepts include onboarding, activation, aha moments, and ladders of engagement. Through real-world examples (like Facebook, Lyft, and Evernote), and tools like Amplitude’s analytics platform, teams can measure, optimize, and grow user engagement across different product types. The playbook blends theory, case studies, and actionable analytics practices.

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