This playbook addresses how sports and entertainment organizations can compete in an increasingly digital, data-driven landscape. It highlights challenges such as fragmented systems, slow time-to-market and underutilized fan data that limit growth and engagement. The document advocates for building scalable platform foundations that unify data, enable personalization and accelerate innovation. Through industry examples, it demonstrates how modern platforms can unlock new revenue streams, improve profitability and enhance fan experiences. The playbook emphasizes aligning technology investments with strategic goals and transforming operating models to sustain competitive advantage in a rapidly evolving market.

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