This playbook is a practical mapping tool designed to help teams align on product strategy before execution. Drawing from design thinking, lean product strategy and agile practices, it provides structured tactics, techniques and milestones for discovery and delivery. The playbook facilitates shared understanding of what to build, why it matters and how success will be measured. It emphasizes collaborative decision-making, hypothesis-driven learning and iterative planning. Rather than prescribing a single approach, the playbook enables teams to co-create a tailored execution strategy that aligns stakeholders, reduces risk and improves the likelihood of building successful products.

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