Guide

HOW TO SPEAK CFO Real-World Tips for Communicating the ROI of CS to the Budget Hawks of Your Business

HOW TO SPEAK CFO Real-World Tips for Communicating the ROI of CS to the Budget Hawks of Your Business

Pages 12 Pages

The How to Speak CFO guide helps CS leaders prove ROI and secure budget by framing success in financial terms. It emphasizes Net Revenue Retention as the key growth metric, alongside KPIs like Cost to Retain Revenue, CS Magic Number, Batting Average, Headwind, and Tailwind. Leaders are urged to build strong CFO relationships by speaking in spreadsheets, tying efforts to company strategy, and balancing risk vs. reward. Showing ROI with clear data, structuring budget narratives, and preparing for pushback ensures CS is seen as a growth engine, aligning financial impact with executive priorities.

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