This guide emphasizes the strategic importance of customer experience (CX) for AR teams, offering a step-by-step approach to improving CX. Key areas include understanding customer needs, designing an optimal user experience, measuring success, and ensuring governance. It also highlights the role of AR in promoting customer loyalty by reducing payment friction, the importance of internal alignment across teams, and building a customer-centric culture. The guide provides best practices for creating seamless customer interactions that support business goals.

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