Home

Guide

PLANNING FOR CDP SUCCESS: A guided journey for choosing a customer data platform

PLANNING FOR CDP SUCCESS: A guided journey for choosing a customer data platform

SAS
Pages 12 Pages

Customers now expect hybrid digital/physical engagement models, but privacy concerns and cookie limitations pose challenges. Privacy regulations and data silos complicate marketing efforts. Organizations adapt by embracing hyper-personalization and omnichannel strategies. Customer data platforms (CDPs) become crucial for managing unified customer data and enabling personalized experiences. Modern CDPs offer advanced capabilities beyond data management. As demand grows, CDP market evolves with various vendor offerings.

Join for free to read

You Might Also Like


CUSTOMER DATA PLATFORM (CDP) IMPLEMENTATION
Guide CUSTOMER DATA PLATFORM (CDP) IMPLEMENTATION
Acquia

CDP Buyer’s Guide: 2025 Edition
Guide CDP Buyer’s Guide: 2025 Edition
Simon Data

STATE OF THE CDP
White Paper STATE OF THE CDP
Tealium

Actionable Insights: The CDP Playbook for Data Teams
Ebook Actionable Insights: The CDP Playbook for Data Teams
Twilio Segment

More from SAS


REAL-TIME CUSTOMER INTELLIGENCE FOR EXCEPTIONAL EXPERIENCE
Ebook REAL-TIME CUSTOMER INTELLIGENCE FOR EXCEPTIONAL EXPERIENCE
SAS

Customer centricity for insurance
White Paper Customer centricity for insurance
SAS

Moving Your SAS9 Estate to the Cloud: Five Questions to Guide Your Journey
White Paper Moving Your SAS9 Estate to the Cloud: Five Questions to Guide…
SAS

THE AI BUSINESS CASE GUIDE
Guide THE AI BUSINESS CASE GUIDE
SAS
© 2025 Contentree.  All Rights Reserved   |   Privacy and Cookies   |   Legal   |   Do not sell my info