Case Study

How a leading automotive brand built a customer- centric culture through employee engagement

How a leading automotive brand built a customer- centric culture through employee engagement

Pages 4 Pages

A leading automotive brand partnered with Medallia to build a customer-centric culture through enhanced employee engagement across its global dealership network. The company redesigned its employee feedback program with Medallia to link engagement directly to customer experience and business outcomes. Using real-time dashboards, dealerships gained immediate access to employee sentiment data, enabling targeted improvements and training. The program helped identify top engagement drivers, leading to a 6% increase in sales revenue and a 4% increase in service revenue among participating dealerships. It also fostered stronger internal alignment and deeper customer loyalty.

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