Globant’s 2024 playbook outlines a four-step strategy for data-driven healthcare marketing: gather real-time HCP insights from social, search, and automation tools; build an omnichannel strategy aligned with behavioral data and personalization; deploy campaigns using AI for tailored content and smart channel mixes; and apply marketing science, including predictive analytics, segmentation, and behavioral economics, to optimize performance. The report emphasizes always-on engagement, generative AI, CRM integration, and patient-centricity. Success hinges on linking tech, insights, and relevance to drive meaningful, personalized healthcare experiences.

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