P.volve, co-founded by Rachel Katzman, offers a unique low-impact fitness method focusing on everyday movements, minimizing muscle and joint stress. Originating in a New York studio, it rapidly transitioned to a digital format, leveraging Skype or Zoom for online classes. With Globant's partnership, P.volve conducted market analysis, identifying a niche among women seeking pain-reducing, transformative workouts. This foundational work supported P.volve's successful digital platform launch, featuring adaptive workouts, personalized features, and modern marketing tools, significantly increasing subscriber and customer growth in the US and UK.

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