The eBook 7 Best Practices for Intelligent Self-Service highlights strategies to build scalable digital support that reduces costs and boosts satisfaction. It stresses creating a single source of truth without overhauls, using unified search like Informatica, and deploying dynamic features such as SAP Concur’s generative answering to increase site usage. Zoom cuts inbound volume by embedding generative search in ticket forms, while VMware personalizes support via partner portals. Salesforce drives engagement with recommendations, and Xero improves adoption by embedding support in its product. F5 Networks emphasizes continuous improvement through data monitoring, showing how AI-driven self-service fosters loyalty and efficiency.

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