This guide explores the convergence of CPQ and eCommerce, urging businesses to unify both functions to enhance customer experience, reduce friction, and improve quoting and buying workflows. It advocates shared data between sales and eCommerce to prevent order errors, use CRM to recapture abandoned carts, and deliver tailored product recommendations. Best practices include integrating APIs, using golden data sources, and enabling plug-ins for configuration, pricing, and inventory accuracy. Event-driven architecture and microservices allow scalable CPQ integration. This convergence strengthens digital transformation and improves B2B customer journeys.

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