Contractors in the construction industry are shifting to omnichannel purchasing, with 66% now buying materials online. Loyalty is driven by product availability, service quality, and strong relationships with inside sales reps—not low prices. eCommerce tools like websites, text ordering, and apps are gaining traction, and 74% of contractors say incentive or loyalty programs influence their purchasing if all else is equal. While most contractors do minimal marketing, co-op funds and simplified, turnkey campaigns could help. Distributors that invest in people, process, and digital tools can build stronger, more loyal contractor relationships.

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