Shares How the Game Changes When You Inspect What You Expect CARLOS MOJICA OF LAFONTAINE AUTOMOTIVE GROUP IS IN THE PUDDING THE PROOFP rior to entering the automotive industry, Carlos Mojica spent long hours working in retail managing multiple sporting goods stores. It wasn’t until 2003 that Carlos turned his passion for vehicles into selling cars at a Ford dealership. As the self-appointed “new guy on the block,” Carlos had to find a way to survive in a showroom filled with 22 veteran salesmen with well- established books of business. Instead of throwing in the towel, Carlos leaned on his background in retail sales and customer service to lay the groundwork for his successful future career in automotive. As a salesman, Carlos started out by leveraging online queries and email

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