ROHRMAN AUTOMOTIVE GROUP: SEIZING OPPORTUNITY How emphasizing consistent phone training led to a 10% increase in call connection and an 8% increase in appointments booked. ohrman Automotive Group is comprised of 22 stores across the Midwest. Being a family- owned business, Rohrman recognizes that its people are what drive success— and investing in people generates excellent results. Like any successful business, Rohrman consistently looks for opportunities to improve and streamline everyday operations. Since the phone is the most likely source to acquire new business, it was a logical place to start. After looking closely at call data in Car Wars, Rohrman saw an opportunity to enhance their phone processes across their stores. They wanted a solution that would develop their age

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