The Thnks Best Practices guide emphasizes building business relationships through personalized, surprise digital gestures of gratitude. It advises avoiding “Thasks” (thank-you gifts paired with asks), and instead recommends timely, relevant, and delightful messages to re-engage leads, shorten sales cycles, and follow up post-meetings. Users are encouraged to create a “gratitude habit,” automate gestures for key milestones, and show appreciation to entire teams. Suggested use cases span birthdays, promotions, tough days, travel, mistakes, and team motivation.

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