Building a Data-Driven Digital Marketing Strategy from ScratchCONTENTS Part I. Who are your customers, really? Part II. What do they think about solutions like yours? Part III. How my competitors approach customers? Research their overall traffic and other aspects of their online visibility. Part IV. How do people buy my stuff? Awareness stage Consideration stage Decision stage Renewal Step 1. Identify the most common channels to establish your online visibility Step 2. Validate your ideas Step 3. Test the channels Step 4. Outline the strategy Contents 04 06 18 29 31 The single mistake hindering most businesses’ growth Conducting preliminary marketing research Selecting the best marketing channels and building a strategy How to create an efficient marketing mix for your busines

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