The **2024 Digital Trends Report by Semrush** explores how technology is reshaping marketing. Key insights include AI’s rapid rise, with 1,000% growth in domain traffic and major impacts on job roles and personalization. IoT, 5G, AR/VR, and location-based data are merging physical and digital realities, while consumers demand authenticity, social responsibility, and real brand relationships. Short-form video, social commerce, podcasts, and OTT streaming are dominating content consumption. Lifestyle tech—from telemedicine to eLearning—is expanding reach. Marketers must adopt transparency, personalization, and cross-channel agility to stay competitive.

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