2/14/22, 12:59 PM The State of Salesforce: Industry Perspectives, 2020-2021 | IBM https://www.ibm.com/services/resources/sosf-industry-perspectives/#telecommunications-becomes-a-lifeline-overnight 1/5 The State of Salesforce: Industry Perspectives, 2020-2021 How the best companies are using Salesforce to thrive during COVID-19 01 03 17 min read Telecommunications becomes a lifeline overnight Consistent connectivity and quality of service are no longer a differentiator, but an expectation Every industry has had to accelerate their business and shift priorities in response to the pandemic—but telecommunications companies face unique challenges as digital and wireless connectivity has become more essential than ever before. Communications services providers (CSPs) are meeting increasingly com

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