Guide
AUTOMOTIVE WEBSITE MERCHANDISING BEST PRACTICES
Impel has helped dealerships improve automotive website merchandising by establishing best practices in photography, UI/UX, and process accountability. Their guidance ensures consistent vehicle imaging and faster online listings, enhancing visual appeal and user experience. Impel also supports dealerships in setting clear goals and reporting paths to boost merchandising efficiency. By integrating incentives and performance tracking, Impel helps dealerships optimize their merchandising operations, increasing engagement and accelerating vehicle sales through a more disciplined, data-driven approach.