Impel helped IAA by providing advanced digital merchandising solutions that enhance the online car buying experience for wholesale buyers and dealerships. Their AI-powered platform offers immersive 360° WalkArounds, interactive vehicle tours, and personalized multimedia showcases, replicating the in-person showroom experience digitally. This technology increased shopper engagement and improved conversion rates by making vehicle listings more interactive and informative, addressing modern consumer expectations for digital touchpoints throughout the automotive retail journey.

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